4 min read
7 Data-Driven Marketing Tips for Dealerships in 2025
By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your...
Start Running Dynamic Search Ads in as Little as 15 Minutes with Our Rapid Integration Setup
What was once a time-consuming, labor-intensive process can now be accomplished in as little as 15 minutes.
No more waiting days for access to inventory feeds. No more FTP file transfers to set up. No more complicated configuration. Simply point the Hoot Monitor to the Dealer’s AdWords campaign, and your work is done. Same day setups are now the norm.
The secret to the Hoot Monitor’s astonishing speed to launch is the result of a new approach to determining which vehicle ads should be enabled and which should be paused.
Instead of making a logical comparison between campaign structure and an inventory data feed, the Hoot Monitor bases status decisions on the experience a shopper would have clicking on the ad.
If the ad lands on a SRP showing a successful set of vehicles, the corresponding ad group is enabled. If the ad lands on a ‘no results found’ page or error page, the corresponding ad group is paused.
Effortlessly Run Vehicle-Specific Dynamic Search Ads That Are Updated Daily
Leveraging Google’s Ad Customizers, ads will be updated with correct pricing information daily without the need to repeatedly go through the ad review and approval process.
With the Hoot Monitor, you’re not limited to ads promoting a make/model combination only. Create custom ads for any filter segment that can be built into your final URLs.
Create dynamic ads for 4WD trucks, specific trims, colors, years, etc. Want to create an ad group for a Red 2015 Nissan Frontier SV Crew-Cab with less than 20,000 miles? The Hoot Monitor will support it with no additional configuration.
Reap the Benefits of Google Dynamic Search Campaigns With Improved Accuracy & Error Prevention
Let’s face it, the data integrity of vehicle inventory feeds is anything but consistent.
The Hoot Monitor’s revolutionary new approach ensures you will never be sending traffic to no-results pages or 404 error pages.
If one of your dealer clients switches website platforms without letting you know, campaign managers will be alerted and ads will automatically be paused until final URLs can be updated for the new site.
