Revolutionizing Inventory Advertising

Helping Agencies and Advertisers

About Us

Hoot Interactive was established in 2009 as a specialized agency offering campaign management services. Over the years, we have evolved with a focus on creating seamless and efficient solutions for our clients. Seven years ago, we made a significant breakthrough with the launch of our first software product. This came about when working with an automotive client and recognizing the need for inventory integration in search advertising. We developed a tool that initially targeted a company similar to Office Max in Canada. This tool scanned URLs in product-specific ads, detected out-of-stock items, and later evolved to check inventory availability dynamically. This innovation reduced the inventory integration process from 1-2 weeks to 15 minutes without requiring a feed.

Our success in the automotive sector led to the development of dynamic display advertising, followed by a shift towards dynamic video advertising about five years ago. The foresight to move beyond dynamic inventory integration set us apart, as dynamic video advertising gained momentum while search advertising declined.
In January 2023, we proudly launched Hoot Vid, our dynamic video platform, rebuilt from the ground up. By Q2, we welcomed new clients and began phasing out our old platform, which will be fully retired by October 2024. Hoot Vid's standout feature is its daily updates to dynamic video content, ensuring that ads are always relevant and connected to the latest data sources. This automatic updating guarantees that our clients' ads are always fresh and current, setting us apart in the marketplace.

Hoot Interactive is committed to delivering speed, ease of use, and exceptional customer support to local and regional markets. We are continuously seeking new innovations and opportunities in video advertising to provide fast and effective products for our clients. Our current focus is on expanding our reach and demonstrating our capabilities to agencies we aren't yet working with. We aim to make our dynamic video creation process even more efficient, potentially reducing it from 15 minutes to just 5. This commitment to our clients' success is what makes them feel valued and integral to our operations.

Looking ahead, we are fueled by a relentless pursuit of innovation. Our development cycle never stops as we continuously explore interactive ads and other advancements to stay ahead of the curve. At Hoot Interactive, we are always looking forward to ensuring that we remain at the forefront of video advertising technology, ready to meet the ever-changing needs of our clients. This commitment to innovation is what keeps us exciting and intriguing for industry professionals.

Join us on this exciting journey as we build lasting relationships and continue to push the boundaries of what's possible in video advertising.

Join Our Team

We are always looking for proactive problem solvers. Drop us a line and tell us about yourself or check out our open positions below.